Friday, September 21, 2012

Don Varden – Serenity Now

What do you think of when you hear the word “serenity?” I’m sure that peace and calmness come to mind. What about warm breezes, palm trees and sprawling landscapes? Well, that’s exactly what you’ll experience at Serenity Malibu. Sounds like a resort doesn’t it? Actually, you’d probably be surprised to know that Serenity Malibu isn’t a five-star hotel, but a world renowned drug and alcohol rehabilitation center.

Don Varden, the CEO of Serenity Malibu, was determined to offer substance abusers a place where they could heal from the inside out. Traditional 12-step programs are often not enough on their own. Clients must be offered a variety of customized treatments if they are to heal. That’s why Serenity Malibu is located in the heart of Malibu, California – because beautiful environments are known to promote healing…and serenity.

Think about it for a second. If you were trying to get over an addiction, would you rather stare at four walls all day, or be permitted to swim in the water and bask in the glow of the warm sun? Would you rather go through a generic 12-step routine, or receive personalized, one-on-one care from a trained professional? The answers should be rather clear.

I know what you’re thinking: that Serenity Malibu sounds like a great place to heal, but that it probably costs a small fortune. That’s where you’re wrong. In fact the establishment accepts most forms of insurance and for those who don’t have insurance, affordable plans are available. If you call one of its counselors within 30 minutes of registering on its website, the staff at Serenity Malibu will fly you out from anywhere in the United States. Who goes that far for its clients?

Don Varden does. The man behind Serenity Malibu, Varden is well regarded for his compassion and for seeing the good in everyone. He may be a successful businessman, but just because one is good at making money, it does not mean that they don’t have a heart. Varden is living proof that sympathy and strong business practices can work side by side.